DON BOSCO

Don Bosco is one of the projects that we are particularly proud to include in our portfolio and in the history of our agency. Don Bosco is a social institution that helps children, teenagers and families in social and family difficulties.
Our work began with the redesign of the brand and a brand communication throught a poster camping. From the new logo that we designed, we developed as concept different applications for posters, products, campaigns, animations and the visual identity.
When the umbrella
dashes through the city

Concept developed as an application of the Logo that we designed

Backpacks and
posters concept

Backpacks that follow the same design of the posters that show famous phrases of “Don Bosco”, were developed to grab funds for the institution.

Logo
REDESIGN

Redesigning the “Don Bosco” logo was a great challenge. First not to lose the already known identity of the institution, which is focused on kids and is known for its umbrella. Second to try to maintain the same positive identity that represents what Don Bosco has always done in its history helping so many people.

Logo redesign

Concept for Corporate Identity