FITGRAMM

Brand design, brand communication design, packaging design of all products fo the company and the design and development of the app that revolutionized the way of workout tracking. We cared for all the fronts from Fitgramm. Never has a project brought together professionals from so many different areas like this. The success in the result, without a shadow of doubt, is the talent of the entire Formatum and Fitgramm team involved in the project.
Packaging

A product packaging design concept that allows easy introduction of the line extension. We were against everything that is usually done in this branch to achieve prominence. Product originality and sales performance is the result that we are most proud of. The use of QR codes makes it easier to present and describe the products and integrates the whole line, explaining in an interactive way to the customer how it is possible to combine each supplement. This integration also makes it possible to register in Fitgramm App the use of each one.

Fitgramm
app

We worked with health professionals and sports professionals to turn complex data from workout in the gym, into visualizations to be understood at a glance.

Brand Communication: Posters designed for the brand launch. Inside strategic gyms and other channels

Posters at strategic points of the city for the launch of the brand

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