


The color palette created for the new brand, allows its application both on white and black background, without any change. The same color palette gives different color variations for the logo, making it easily adaptable to a variety of applications.
BRAND
The brand aims to change the repetitive way in which in the past competition logos have been done. Formatum involved the symbol and the typography of the brand in one single shape, creating a reading hierarchy where you first identify the magic of basketball with the silhouette of a player, and after that you read the name of the competition.

represents
incredible
moments
of magic.



Billboard

Banners

created
a unified
brand
experience
for all
channels.

Design of the Euro Basket 2021 official ball

Court’s branding
that lives
where
the game
takes
place.

Brand design for the tickets

Products branding

Brand design for the tickets

Staff uniform

Staff uniform / promotional products