SwissCow

SWISS COW

The dream of any agency is to be able to design something from scratch, from its concept to its end. SwissCow is a chocolate store in Latin America that created history in the region’s chocolate market. We developed the brand from zero, in all its aspects. From concept of the brand, the brand naming, the brand design, brand communication design and the concept & design of the physical store. Furthermore, we designed and developed all the packaging and products of the store (as well as the naming and brand of each of them).

Designing the physical concept of a store is crucial to the sale of your products. Seeing customers who enter the store to take pictures and post in social media was the proof that good design works as marketing by itself.

CONCEPT

The development of the brand concept goes through all aspects. From the story told by the company to the experience that the customer has in the store. This all translated visually on the packaging, physical store, uniform, logo, and brand communication design.

We developed the brand design and
all corporate identity.

We designed the uniform to fit the store concept, inspired by a European classic style.

Store concept project was first designed in 3D, set in detail, before being applied

packaging

We designed the whole line of packaging for the products of the store. There were more than 30 packages divided into 13 different product lines. We have developed since the packaging shape to the concept of each product, including naming and final packaging design identity. In each product we wanted to achieve not only clarity, honesty and authenticity but to generate a unique experience with the product.

The line of chocolate bars revolutionized the market when launched, its simplicity and sophistication, made it different from everything that was used to see in the market.
We have created a visually systematic design which allows easy changes of the visual product, getting a fine looking family of products in the end.

PRODUCT CONCEPT AND NAMING

Originality, character and memorability are at the heart of great brands and of course, great products. For SwissCow, along with the design of the packaging, we have developed the name and concept of each product, inspired by the languages of the three regions of the country Switzerland that the brand represents: Italian, German and French.

We developed the concept of each product, from the shape design until the naming

The products bought in the store were taken by customers in a bag that says “I discovered the wonder of the world, it is in my hands”

Brand
Communication Design

For months we have been following the store developing seasonal theme campaigns, through social media, videos, posters and local marketing actions.